This approach challenges the listener's assumption that the blue bin is a magic box.
[Sound of a plastic bottle being crunched]
Narrator: You think you just saved the planet because you threw that bottle in the blue bin. You didn't. You just passed the problem to a machine.
Narrator: Recycling is energy. It’s factories, fumes, and sludge. It is the last resort when we have failed to do everything else.
Narrator: Before you bin it, ask the New 4:
Reduce: Did I need this?
Reuse: Can I fill it again?
Repurpose: Can I turn this trash into a tool?
Recycle: ...Only if there is nothing left to save.
Tagline: Recycling isn't the solution. It's the emergency exit.